Veolia Supports PetStar’s Water Reuse Initiative in Mexico

Veolia Water Technologies has implemented advanced wastewater reuse solutions for PetStar, the world’s largest food-grade PET recycler. The system enables PetStar to treat and reuse up to 550 cubic meters of water per day, reducing reliance on underground water sources while meeting regulatory quality standards. The project aligns with PetStar’s water neutrality goals and demonstrates the role of technology in supporting resource conservation.

PetStar processes 5.5 billion bottles annually, producing high-quality recycled resin as part of its circular economy model. By integrating Veolia’s treatment technologies, including membrane bioreactors and reverse osmosis, the company is expanding its sustainability efforts beyond plastic recycling to water resource management. Veolia says this collaboration highlights how industrial water reuse can contribute to both operational efficiency and environmental stewardship.

“For Veolia, partnering with visionary companies like PetStar exemplifies the commitments we have made through our GreenUp strategic program. As their trusted partner in achieving water neutrality, we are demonstrating how the use of innovative technology can harmonize business growth with resource conservation. This collaboration proves that when industry leaders join forces, we can create sustainable solutions that protect our planet's precious water resources while driving operational excellence.” said Mauro Cruz, who heads Water Technologies activities for Veolia in Latin America.

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